Figma to code, end to end: tokens, components, and an automated pipeline built with AI

Building a design system alone means the process has to do what a team would.

Product Designer · Personal · 2025–2026

Designing state-aware UX for a 0→1 broadband launch

Designing honesty into a product you can't fully control.

Product Designer · giffgaff · 2023–2024

Demystifying music copyright to lift checkout conversion by 10%

Creators knew the risks. The job was making them feel covered.

Product Designer · Lickd · 2021–2022

Fixing a 30% host decline rate: viewings redesign under a business pivot

Designing around the constraint you can't remove.

Product Designer · HubbleHQ · 2019–2020